Online Marketing

Is your message getting through? Perhaps you want to increase exposure and brand recognition? Maybe you have a specific call to action or a clear proposition? Or it could be you want to gather and utilise data within a specific sector?

A number of options are available and we are experienced in all of them. areafiftyone provides a structured campaign management service giving you a single point of contact for our range of in-house services which includes:

SEARCH ENGINE MARKETING

We work to increase the visibility of your website on the search engine results pages. Our two tiered approach combines both search engine optimisation (SEO) and pay-per-click (PPC), thereby providing a powerful and integrated strategy for achieving high search engine rankings.

areafiftyone has a fantastic track record when it comes to Search Engine Optimisation (SEO):
We continually improve rankings based on a selection of relevant keywords and key phrases. This is achieved by continually refining the website architecture to make it more receptive to search engine spiders as well as continually optimising keyword density, page layouts, headings, alt tags and page titles. Our Content Management System (CMS) has been designed and built with search engines in mind and currently enjoys high rankings on the major search engines.
areafiftyone has 5 years experience with Pay per Click (PPC):
We carefully plan PPC campaigns with an eye to the current status of the technology, continuously monitoring and fine-tuning them for the best possible results.

We are a full service web design agency with a passion for search marketing. areafiftyone has a dedicated team of search marketing experts who practice this subtle science with astonishing success, which brings qualified traffic in huge numbers to client websites.

BANNER ADVERTISING

areafiftyone plans and manages banner campaigns for a great many clients. areafiftyone also provides full monitoring and in depth click-through reporting to accompany those advertising campaigns.

EMAIL MARKETING

The development of direct marketing utilises electronic mail to effectively communicate your message to your audience, encouraging brand loyalty, driving repeat business or attracting new customers. areafiftyone’s services within the Email Marketing discipline include the development of an email strategy that utilises in-house lists as well as sourcing the most relevant opt-in email addresses from the best data owners. We segment and target specific groups within each mailing to ensure we achieve massive click-through and conversion rates. Every email is personalised and tracked with client access to comprehensive dynamic campaign monitoring systems. Built into our Content Management System (CMS) is a powerful email marketing tool that will allow you, the marketer, to communicate with your registered clients more effectively.

VIRAL MARKETING

Viral marketing is an inexact discipline. In spite of that, areafiftyone can deliver super-viral success and achieve a great ROI for our clients. Our execution is always focused and precise. And finally, our seeding and placement skills are well-practiced. In other words, we know what works. Viral campaigns from areafiftyone capture the imagination.

ONLINE PR

An essential tool for maximising marketing budgets, online PR is about more than basic press release distribution and is altogether different from traditional PR. It is a vital strategic component in Search Engine Marketing providing deep linking opportunities. The best online Marketing efforts create tangible benefits for your business. At areafiftyone we are, above everything, concerned with tangible benefits and a significant return on investment (ROI) for our clients.

We develop and execute cost-effective integrated online marketing campaigns that target your audience through multiple channels. We monitor and analyse all activity and provide meaningful and useful management reports. Online Marketing can promote your brand to either a wide or a specifically targeted audience, depending on your aims.

Offline Marketing

Creating a strong brand, presenting it consistently and applying intelligence,

in the way it reaches the market, will attract and retain customers and clients alike.

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